@article{ref1,
title="The impacts of an air-crash on students' transportation choice behaviour: An empirical study undertaken in Taiwan",
journal="Transportation research part F: traffic psychology and behaviour",
year="2009",
author="Lirn, Taih-Cherng and Sheu, Jiuh-Biing",
volume="12",
number="5",
pages="404-416",
abstract="This research's objectives are to identify major factors influencing offshore student-commuters' transportation mode-choice and to develop simple Logit choice models prior and post a major air disaster. The total trip time, trip cost, ease of access to a transportation mode, student-commuters' household income, and the risk perceived by student-commuters using different transportation modes are found to have impacts on their mode-choice behaviour. Several logit model specifications were tested. The research reveals student-commuters' transportation mode-choice behaviour significantly changed post the May 2002 Penghu air accident. Reduction in airfares (which most airlines used to promote their services after the air-crash) was less attractive to passengers than convincing them that airline services were safe. Therefore, any post-disaster airline marketing campaign aimed at student-commuters should change from reduced fare promotion to service safety promotion.<p />",
language="en",
issn="1369-8478",
doi="10.1016/j.trf.2009.06.001",
url="http://dx.doi.org/10.1016/j.trf.2009.06.001"
}