@article{ref1,
title="Color affects perceived odor intensity",
journal="Journal of experimental psychology: human perception and performance",
year="1990",
author="Zellner, D. A. and Kautz, M. A.",
volume="16",
number="2",
pages="391-397",
abstract="In Experiment 1, some odorous solutions (e.g., strawberry) were rated as smelling stronger when colored (e.g., red) than when colorless. Experiment 2 showed this effect to be due to a perceptual change rather than a response to experimental demand characteristics. Experiment 3 showed that the color-induced increase in odor intensity is not due to subjects' preexperimental experience with particular color-odor combinations, because the increase occurred with novel ones. We conclude that color induces a weak olfactory percept that combines with odorant-induced percepts. The effect may be due to conditioning or may be the result of residual intersensory neural connections left over from infancy.<p /> <p>Language: en</p>",
language="en",
issn="0096-1523",
doi="",
url="http://dx.doi.org/"
}