@article{ref1,
title="Tackling children's road safety through edutainment: an evaluation of effectiveness",
journal="Health education research",
year="2003",
author="Zeedyk, M. Suzanne and Wallace, L.",
volume="18",
number="4",
pages="493-505",
abstract="The burgeoning market in electronic media has  encouraged a trend toward 'edutainment', where entertaining,  media-based materials are used to facilitate educational outcomes. In this  study, we evaluated the effectiveness of a video that has recently been released  by a popular children's entertainment group to help tackle Britain's  poor record on children's road safety. We wished to determine whether the  video had an impact on either children's knowledge or parents'  awareness of pedestrian skills, when used in a standard home-based fashion. A  total of 120 families participated, all of whom had children 5 years of age.  Half the families received videos at the beginning of the study, while the other  half served as a control group against which to measure change in the treatment  group. Data were gathered at baseline and again 1 month later, using a series of  tailored questionnaire items. A robust pattern of null findings indicated that  the video, when used in this casual fashion, had no educational impact on either  parents or children. Crucially, however, parents strongly believed that it had.  The discussion explores the implications of such a mismatch and highlights  similarities with outcomes of other health education  interventions.",
language="",
issn="0268-1153",
doi="",
url="http://dx.doi.org/"
}