@article{ref1,
title="The Airline Lifesaver: A 17-year analysis of a technique to prompt the delivery of a safety message",
journal="Journal of safety research",
year="2004",
author="Pettinger, Charles B. Jr and Hickman, Jeffrey S. and Geller, E. Scott and Geller, E Scott",
volume="35",
number="4",
pages="357-366",
abstract="Introduction: The Airline Lifesaver (AL) is a 13.3 cmx9.8 cm card any passenger can deliver to the attendant of a commercial airline in order to prompt the delivery of an important safety message. In particular, the AL requests the following safety-belt reminder be added to the regular announcements given at the end of the flight-"Now that you have worn a seat belt for the safest part of your trip, the flight crew would like to remind you to buckle-up during your ground transportation." Method: The AL card was handed to 1,258 flight attendants over a 17-year period and compliance with the request for the safety message was systematically tracked. Slightly more than one-third of the AL cards (n=460) included an incentive for making the announcement. Results: Without the incentive, compliance to give the buckle-up reminder was 35.5% of 798 flights. With the incentive, compliance was significantly higher (i.e., 53.3%). Impact: The validity of the AL intervention is discussed with regard to its: (a) relevance to cognitive dissonance and consistency theory, and (b) broad-based applicability as a component of community-wide efforts to facilitate a safety-focused culture. The 17-year study also demonstrated a practical and cost-effective application of a behavior-based incentive program.",
language="en",
issn="0022-4375",
doi="10.1016/j.jsr.2004.04.002",
url="http://dx.doi.org/10.1016/j.jsr.2004.04.002"
}