SAFETYLIT WEEKLY UPDATE

We compile citations and summaries of about 400 new articles every week.
RSS Feed

HELP: Tutorials | FAQ
CONTACT US: Contact info

Search Results

Journal Article

Citation

Oyedeji TA. Am. Behav. Sci. 2010; 54(2): 83-99.

Copyright

(Copyright © 2010, SAGE Publishing)

DOI

10.1177/0002764210376312

PMID

unavailable

Abstract

This study proposes and tests the credible brand model (CBM), which explicates the effects of customer-based brand equity and ideological congruency on audiences’ perceptions of the credibility of news media outlets and the believability of their messages. Data from a survey and an experiment probing respondents’ perceptions of two media outlets (CNN and Fox News Channel) were analyzed with structural equation modeling. The data showed strong support for the CBM.

NEW SEARCH


All SafetyLit records are available for automatic download to Zotero & Mendeley
Print